At EssilorLuxottica, 2023 marked a great year for global digital transformation, with the introduction of innovative tools and applications plus optimized offline and online interactions to enhance consumer experience.
To start, EssilorLuxottica released the new version of its global B2B e-commerce platform, my.EssilorLuxottica.com, with a fresh interface and layout as well as improved services and functionalities for both frames and lenses. Delivering optimal e-commerce solutions to more than 100,000 eyewear and eyecare professionals (ECPs) worldwide, this unique centralized platform boosts efficiency by providing transparency and simplifying order management.
Integrated in my.EssilorLuxottica.com, Lens Simulator is an interactive and immersive tool that empowers ECPs to effectively communicate product features and benefits to patients through diverse simulations and comparative functionalities.
Meanwhile for frames, Smart Shopper, the Company’s in-practice infinite digital catalogue, now has a new experience to ‘find the perfect frame’ that leverages AI-based facial features detection (such as face shape and eye color) and consumer preferences to recommend eyewear, using an easier and faster approach for a superior shopping experience. To closely examine eyewear from different angles and better discover intricate design elements, materials and craftsmanship, EssilorLuxottica has now set 3D high-quality product images (real-time renders) as the new standard for product presentation. Virtual Mirror, its high-quality, quick-to-use digital experience to virtually try on eyewear, now includes Transitions lenses simulation, automatic removal of eyewear being worn during the experience to better visualize the digital ones, and the possibility to simulate the virtual try on with a picture of family and friends for gift selection.
EssilorLuxottica also focused on further enhancing the B2B sales journey with updates to its digital Red Carpet platform, which combines sales, marketing and enriched storytelling. The experience provides a consultancy mode and curated recommendations of products based on consumer past purchases and geographic location, while AI intelligently categorizes products by trends and demographics for a tailored selection.
Setting the tone for the future, EssilorLuxottica announced another important step in the digitization of the eyecare industry with the launch of HELIX, a new division that will provide a more modern and holistic technology offering to ECPs. HELIX will harness the power of the Company’s proprietary leading practice management technologies – from booking and ordering to teleoptometry and Managed Vision Care – into a single portfolio. The first offering from HELIX, a next generation platform called VisionX, will be available in 2024 in the US. To learn more please visit: www.helixsolution.com.
