Swarovski Global Brand Ambassador Ariana Grande is the face of the 2024 Holiday campaign featuring the latest eyewear collection 

Swarovski is joining forces with Ariana Grande as its new ambassador and face of the brand. The Grammy winning singer, songwriter and actress is among the world's best-selling artists, celebrated for her breathtaking performances and incredible vocal range. Her advocacy for inclusivity and empowerment resonates with Swarovski's mission to bring joy to the world.  

This partnership is a celebration of the synergy between Ariana's vibrant energy and the joyful and extravagant world of Swarovski which blends into pop culture and luxury fashion.  

Each piece is meticulously crafted, blending bold intensity with pure brilliance. The result is a collection that is as unique as it is stunning, perfect for those who dare to stand out. 

The holiday campaign, shot by renowned photographers Mert and Marcus, is a celebration of style, elegance, and the joy of the festive season and showcases Ariana Grande wearing the latest eyewear collection from Swarovski. The sunglasses, inspired by the iconic Millenia jewelry family, distinguish themselves by crystal-studded silhouettes that enhances the narrow butterfly profile. 

The campaign was launched on October 29th, with a dedicated reveal on social media, Swarovski.com, and impactful out-of-home advertising in key cities such as London and New York. Swarovski stores will also have festive takeovers throughout November and December. Additionally, EssilorLuxottica retail and opticians will leverage the eyewear assets in several markets. 

Discover more about the new Swarovski eyewear collection holiday campaign featuring Ariana Grande