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EssilorLuxottica Supports the 2024 Summer Olympics, and Offers Sneak Peak of Oakley’s WTR Icon Surf Helmet
2 min

Surfing at the 2024 Summer Olympics is currently taking place at the Teahupo'o reef pass, in Tahiti, French Polynesia from 27 July – 5 August 2024. The Group offered an exclusive preview of Oakley’s breakthrough WTR Icon surf helmet, which is designed to tackle even the heaviest waves and aims to address surfers' sensory concerns. All the athletes, including Team Oakley’s surf athletes, were provided with a helmet during the event. 


The world's top 48 surfing athletes (24 women and 24 men) are gathering at the Paris 2024 Olympics, which is taking place at Teahupo'o. The Team Oakley surf athletes include Griffin Colapinto, Caity Simmers, Kanoa Igarashi, Kuali Vaast, Filipe Toledo, Ethan Ewing, Gabriel Medina and Caroline Marks who are battling for a spot on the podium. Both Griffin Colapinto and Caity Simmers contributed to the development of Oakley’s breakthrough surf helmet, WTR Icon. 


WTR Icon: Oakley’s Breakthrough Surf Helmet

 

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Where Oakley’s DNA collides with the limitless possibilities of surfing, WTR Icon emerges – a revolutionary helmet made to enhance the future of the sport. Engineered to take on even the heaviest waves, WTR Icon helps alleviate overall sensory concerns that surfers have previously faced while riding in a helmet.  As one of the lightest surfing helmets on the market, weighing under 365 grams, WTR Icon integrates the brand’s innovative technology, along with research and design with real athlete insights to enable peak performance through protection. With WTR Icon, surfers can challenge waves of consequence around the globe with more confidence, a heightened degree of protection and an overall less inhibited experience, allowing them to push their performance to new levels.

    

WTR Icon made its first debut at the 2024 Lexus Pipe Pro at Pipeline on the North Shore of Oahu in February earlier this year, where Team Oakley surfer Caity Simmers took the legendary surf spot by storm. Simmers etched her name in history as the champion, delivering one of the best performances ever by a woman at the Banzai Pipeline, conquering one of the most dangerous surfing environments while wearing WTR Icon.

      

Starting November 2024, WTR Icon will be available for purchase in limited quantities on Oakley.com worldwide and with wider availability in early 2025. The launch of WTR Icon follows decades of Oakley innovation which have led to a full array of market-leading products including performance apparel and accessories, prescription eyewear, footwear, watches and electronics. The brand continues to build on its heritage of authenticity by reinventing products from scratch to achieve superior quality and genuine innovation that delivers the unexpected. 



Credits: Getty Images

Photographers: Jerome Brouillet & Ed Sloane

   

   

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