Clear vision starts with the right prevention, which is why parents are encouraged to get their children's eyes checked so they are set for a successful school year ahead! 

Good eyesight is essential to support children’s education and development, with studies showing that 80% of what kids learn in their first 12 years is processed through their eyes.⁽¹⁾  

However, an estimated 1-in-3 children are affected by uncorrected poor vision.⁽²⁾ For this reason, EssilorLuxottica is focusing on back-to-school preparation in its second ‘See It to Believe It’ branded Kids Category campaign. This new campaign aims to raise awareness on preventative measures that protect children’s visual health, sensitizing parents to: ‘Start their learning journey with clear vision. Book their eye check-up now.’ 

For a stylish and confident start back to school, EssilorLuxottica’s Kids Category offers a variety of eyewear choices adapted for children from Ray-Ban, Oakley and Vogue Eyewear.   

Children’s Visual Health: Parents’ Crucial Role  

EssilorLuxottica is committed to helping eliminate uncorrected poor vision in a generation ⁽⁴⁾, with a special focus on children's eye health and vision.​  

Modern lifestyles, including children spending less time outdoors and more time in near-work activities such as reading, writing, or using digital devices, are associated with myopia. ⁽³⁾ ​ 

Despite 76% of parents feeling confident in managing their child's vision care, largely due to help from trusted professionals, navigating the eyeglasses experience remains challenging for both parents and children, both physically and emotionally.⁽⁴⁾ 

Some 52% of parents are concerned about their child's vision, viewing it as a significant health matter. Adjusting to wearing eyeglasses can be a gradual process for many children, with parents often turning to professionals and trusted eyecare professional partners for support. ⁽⁴⁾ 

Understanding the crucial role parents play in managing their children's vision, EssilorLuxottica — along with its eyecare professional partners — will continue to provide trusted guidance and support to both parents and children to ensure clear vision for a brighter future.  

Also see how EssilorLuxottica is helping parents prioritize kid’s eye protection in the sun! 

Sources:​ 

(1) Eyeglasses for Global Development: Bridging the Visual Divide; World Economic Forum, Social Entrepreneurs, EYElliance; June 2016​ 

(2) 2021 InfoMarché - EssilorLuxottica internal estimates ​ 

(3) Lanca C, Yam JC, Jiang W, Tham Y, Hassan Emamian M, Tan C, et al. Near work, screen time, outdoor time and myopia in schoolchildren in the Sunflower Myopia AEEC Consortium. Acta Ophthalmol (Copenh). 2022 May;100(3):302–11.​ 

(4) Kids glasses exploration. Needs and consumer journey - Quanty step results – Sep. 2023