Vogue Eyewear celebrates 50 years of fashion with a dedicated capsule, a new special logo and a hot pink pack. An ode to its beginning, present and future, Vogue Eyewear dedicates its 50th anniversary to everyone who has shaped the way we see the world since 1973. 

It’s time to celebrate – 50 years of fashion and the people who bring it to life – in Vogue Eyewear.  

Including original 70s stars and bold profile glamour, as well as the easy-to-wear looks of the 2K Gen and trendy geometries or glam-chic retro shapes of the 2000s, the 50th anniversary capsule frames each decade of Vogue Eyewear with style, revamping each one with a liberal dash of celebratory pink. Provocative and bold, this wide-spectrum tone embraces the complementary reality of rebelliousness and inclusion, a sense of belonging and the power of identity, playing with identifying elements in unexpected ways. 

The campaign frames the brand’s constantly evolving vision through a 50th anniversary capsule of bestseller Vogue Eyewear styles with six different models in various shapes and sizes, all enhanced with iconic details like printed temples or colored lenses. 

All the glasses come in a dedicated hot pink box, pouch and cloth.