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Eyes on Circularity

Eyes on Circularity

Through Eyes on Circularity, our goal is to shift from virgin fossil-based materials to bio-based and recycled materials and embed eco-design in all our product developments by 2025.

We envision a planet where nothing is waste, and nothing is wasted. We see the circular way as the responsible way to do business.

Working towards a circular economy

We embed sustainable innovation in all our products and services to meet the Company’s environmental commitments without compromising on quality, and always guaranteeing the best vision experience. These principles inspire our circular approach which encompasses the entire product life cycle.

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Circular Materials and Processes

We want to be resource efficient wherever possible by working with suppliers to scout alternative materials with renewable and/or recycled content. We are also focused on waste management developing internal opportunities to recycle scraps and investing in new technologies.

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Circular Products and Services

We aim to create circular products embedding eco-design principles, from the very start of the innovation process. This approach and Life Cycle Assessments (LCAs) are part of the Company’s wider vision of how to integrate sustainability into business and operational practices. We developed a proprietary eco-design tool, Sustainability Assessment Methodology (SAM), for our lens activities and we are evolving SAM to strengthen the R&D measurement of environmental and social impact as well as expanding the perimeter of analysis to frames.  


Enabled by the availability of alternative materials, over the years we have been strengthening the usage of responsible materials in our eyewear collections. The switch toward bio-based and recycled materials is becoming the new standard and new brands joining our portfolio adopt them by default in their collections. 


Our circular approach also extends to packaging, introducing alternative materials and avoiding the use of unnecessary plastics wherever possible. 

We feel the responsibility to apply a sustainable development model that involves the entire value chain. Since waste plays no part in our vision of the future, circular services are increasingly taking on a leading role in this holistic vision. We focus on expanding products' life cycle and on managing their end of life. This includes sharing best practices on how to wear, protect and clean glasses properly and offering repair and renewal services in our stores. We also manage the end of life of our products by giving consumers the possibility to bring unused sunglasses and prescription glasses from any brand back to the store, free of charge, so that we can either recycle them or donate them for educational purposes in the optometry field. 

Commitment to UN SDGs

We are committed to creating a better, more sustainable future for all. With the above, we are proud to be contributing to the below UN Sustainable Development Goals (SDGs): 


  • Industry, innovation, and infrastructure 
  • Responsible consumption and production 
  • Clean water and sanitation 
Discover our commitments
Eyes on Carbon
Eyes on Carbon
Eyes on Ethics
Eyes on Ethics